Amanda Florence Garcia Goodenough, M.S. Ed.

Amanda Florence Garcia Goodenough (she/her/hers) is a dedicated educator operating from a cultural humility framework to center and elevate historically marginalized voices, promote belongingness and mattering, disrupt structural inequities, and advance intersectional social and racial justice. Leaning on 20 years of professional experience in justice, equity, decolonization, and interconnectedness (JEDI) efforts, Amanda engages in systems-change work and strives to speak truth to power as an act of love and liberation.

Amanda currently serves as the CEO and founder of Goodenough Consulting and as an educator, consultant, Team Lead, and partner for Social Responsibility Speaks™, LLC. She is also a member of the Greater La Crosse Area Diversity Council's (GLADC) Speakers Bureau, a board member for The Pump House, cocreator of the Belonging & Mattering Institute, and an independent contractor for the La Crosse Area YWCA Racial Justice workshops, Waking Up White Collaborative, and Creating a Healthier Multicultural Community initiative. Previously, Amanda served as the Director of the Research & Resource Center for Campus Climate at the University of Wisconsin-La Crosse, where she spent 15 years facilitating workshops, programming, and assessment, providing leadership for the award-winning program Awareness through Performance, and guiding the institution's Hate/Bias Response Team. During her tenure, Amanda co-founded RISE UP (Racial & Intersecting Identity Symposium for Equitable University Progress) and the nationally-growing Hate/Bias Response Symposium.

 Amanda has presented and consulted at the national, state, and local levels for institutions of higher education, PK-12 school districts, non-profit organizations, and corporate entities on topics of cultural humility, inclusive company/campus climate, bold leadership, hate/bias prevention, response & healing, white supremacy culture, mattering of black lives, racial justice, multiracialism, microaggressions, bystander intervention, student activism, social identity development, power & positionality.

Amanda resides in Wisconsin, where she attended the University of Wisconsin-Platteville for her Bachelor's degree in Communications, before heading to the University of Wisconsin-La Crosse to earn a Master's in College Student Development & Administration. In her personal life, Amanda and her partner enjoy raising their multiracial children and helping them to make meaning of the world.